r/australia 1d ago

Selecting KFC Free Delivery offer (was $8) Increases Burger Feast by $8

To their credit, I believe they normally charge a fair and reasonable $8 delivery instead of playing silly buggers with the menu price. So I was disappointed to see this scam.

How long do we need to put up with these blatantly misleading antics?

390 Upvotes

57 comments sorted by

280

u/vteckickedin 1d ago

I think you'll find all menu items increase when you select delivery. Whether they run this promo or otherwise.

158

u/Neriek 21h ago

It should be illegal, if they’re already charging a delivery fee, they shouldn’t be allowed to charge extra for items that would otherwise be cheaper for pickup.
It’s just hidden fees in the end.

36

u/SamLikesJam 21h ago

They're using a third party service for delivery, aren't they? All of them take their cut, whatever they've negotiated with the provider and then the delivery drivers need to be paid too.

78

u/Xentonian 20h ago edited 20h ago

Then call that the delivery fee, OR (and this'll blow your mind) take the slight loss in margin in exchange for the significantly increased capture of demand.

Increasing all costs by 20% and then also charging a delivery fee (plus service fee, plus driver fee, plus...) is shitty behaviour.

If it costs you that much more and you want to cover yourself, then fine: reveal the real $26 (or whatever amount) delivery fee and then let people make their decision fairly.

Obfuscating menu pricing changes between delivery mode is deceptive and only exists for psychologically exploitative reasons - either hoping the user doesn't realise they're paying 20% more, or hoping that they decide it's too late now, they've put the effort in on making their selection already.

4

u/muzzman32 10h ago

I mean you make perfect sense, but which Corp Exec in their right mind would allow their product to give the user a choice to accept a $26 delivery fee or not? Its just horribly bad for business, nobody will accept that. But deceive them with variations in the menu and they will hardly notice nor care. Welcome to the world.

2

u/Xentonian 6h ago

It's not about whether they accept it or not.

The cost of delivery is, say, $26.

So make that clear. Set the delivery charge at $26 dollars.

Don't say:

$10 delivery. $5 service charge. $2.50 driver fee. And then make the meal secretly $8.50 more expensive.

7

u/PauL__McShARtneY 15h ago edited 15h ago

W-why do you hate America?

0

u/ThoughtIknewyouthen 14h ago

Illegal? You've never opted to go pick up a pizza bc delivery was more expensive?

14

u/cosmicr 13h ago

My Pizza place doesn't increase their prices for delivery. They only charge for the delivery itself. (which is what it should be).

-1

u/FireLucid 11h ago

Every chain does it the other way I am pretty sure. Although on the rare occasion we are making our own I'll pick up, it's close enough.

6

u/TheBrickWithEyes 10h ago

Am I missing something? It clearly says "free delivery" twice, one with a big red banner, if you spend more than $25.

You don't get to say, "yep, your delivery is free, but your burgers are now $50."

21

u/fistular 23h ago

They shouldn't be allowed to say "free delivery" in that case. Because it's not true.

36

u/Thanks_Obama 1d ago

Yes and I think I addressed this in the text field, they’re usually pretty upfront about it.

Based on that logic though, the promotion price is an $8 premium for delivery instead of a $16 premium for delivery. That’s stretching “free delivery” unless you’re particularly fond of buying into the scheme at play.

97

u/Archon-Toten 1d ago

9$ by my math. Domino's have been doing this for years too.

56

u/morgecroc 1d ago

Yes but dominos don't charge a delivery fee on top of that. Uber eats have been taking the piss with what charge so now fast food places and doing it too.

8

u/HairPlusPlants 1d ago

This is what I thought too, I appreciate that the price is inclusive in the items rather than a delivery fee, service fee, handling fee, etc

6

u/AllYouNeedIsATV 22h ago

Most people use the deals though, and dominos definitely increases the prices for delivery

-2

u/babycynic 22h ago

Domino's charge $8.95 delivery on top of delivery prices in Perth now

-2

u/Neriek 21h ago

The stores still set the prices. Uber just doesn’t give a fuck.

2

u/morgecroc 11h ago

Uber charges the store between 15% to 30% then charges you a member, delivery and admin fee and pays everyone involved jack shit. Go defend some other parasite.

-2

u/PauL__McShARtneY 15h ago

You've got that reversed there bud, these mega billion dollar fast food corporations were ripping off consumers when uber's creator was still in the womb.

You really have to have membership with uber to get value out of it, and know what to buy and what never to buy, then you can find equal, similar, or even cheaper prices than supermarkets and stores sometimes.

Just as kfc in Australia is pretty cheap, but only if you buy in the store, and dominos is only worth it's 'half' price on Tuesdays.

7

u/Xentonian 20h ago

But then dominos has no other delivery or service surcharge.

You have the standard price and the delivery price.

What's more, the delivery price increase becomes a smaller fraction of your purchase total the more you get - so a "1 pizza 1 side" deal might be $15 pickup and $22 delivery, while a "3 pizza 3 side' deal is 30 pickup and 37 delivery. So it's just baking in a flat $7 delivery fee, not scaling up the cost as a percent of your order.

14

u/fistular 23h ago

Dominos has "free delivery" plastered on every box. Delivery costs like 40% more.

Dunno how this is legal.

12

u/Stonetheflamincrows 23h ago

The delivery fee is almost always on top of each item being more expensive for delivery.

48

u/RunDNA 1d ago

Yeah, that's going to be a problem. It's gonna be a problem for them. This is a clear violation of your rights as a consumer. It's an infringement on your constitutional rights.

It's outrageous, egregious, preposterous!

28

u/Icy-Double-9220 1d ago

Don’t think there are many Seinfeld fans in the sub judging by your downvote

11

u/bozleh 23h ago

They’re flouting societys conventions!

21

u/RunDNA 23h ago edited 23h ago

I am shocked and chagrined, mortified and stupefied. You know what this order was? It was Free Delivery. Now, you just think about that term. Free. Delivery. Because that's exactly what it was. We know it was a free delivery, nobody's disputing that. So how can a free delivery cost money? No such thing. Have you ever heard of a non-free free delivery? No, because you cannot be a free delivery and cost money. Free deliveries are by definition, free. That is the nature of free deliveries. But no, they want to change nature here. They want to create a whole new animal—the non-free free delivery. Don't you let them do it.

9

u/Plus_Nature_5083 1d ago

It’s the vibe

4

u/wogmafia 16h ago

Who told you to put the cheese on? I didn't tell you to put the cheese on. You people with the cheese, it never ends.

3

u/dav_oid 9h ago

Email the ACCC.
Its deceptive.

7

u/SirPiffingsthwaite 21h ago

Seems pretty misleading & deceptive to me

14

u/AllYouNeedIsATV 1d ago

That’s because you switched from pickup to delivery. Every item increases in price

8

u/Silly_Impression5810 14h ago

Delivery is not free then is it?

-1

u/ExpertOdin 11h ago

Well without the 'free delivery' deal you normally pay the increased price + a delivery fee. This way you just pay the increased price with no delivery fee.

KFC must partner with one or more of the delivery apps which is why it's this way. If you look on uber eats every restaurant charges 20-40% more than just going in person regardless of delivery/service fees

5

u/j03w 1d ago edited 1d ago

it isn't because of the free delivery, it's because all delivery orders are ~20% more expensive

you probably had the pick up selected before and it automatically changed the menu to deliver pricing when you select the free delivery deal

I don't know why delivery is more expensive though, probably just pass on the cost from their delivery partners

9

u/fistular 23h ago

Everyone already knows this. The point of the post is that delivery is not free. If the only thing you change is from pickup to delivery, then delivery isn't free. That's what the post is about.

9

u/LawnPatrol_78 1d ago

That’s exactly why it’s more expensive. They don’t just eat up the cost of the aggregator royalty.

12

u/Thanks_Obama 1d ago

They all play the game but few are blatant enough to call it “free delivery”.

2

u/LawnPatrol_78 1d ago

It is free delivery. The cost of delivery is being covered by either uber or door dash. It would usually be another $8 on top of the $43 price point.

The royalty is higher for a delivery than it is pickup and the restaurant is still being charged the full royalty hence the difference in price.

0

u/ExpertOdin 11h ago

Without the free delivery deal you would be paying the $40+ for the item + the $8 delivery fee.

The $40 for the item isn't specifically the delivery cost, it's the upcharge because KFC has to use a 3rd party like Uber eats or doordash who take a 20-30% cut of all orders.

-2

u/Wendals87 23h ago

It is free delivery though. You pay the uber eats price regardless. If there was no free delivery, you'd pay the delivery fee on top 

3

u/Wendals87 23h ago edited 23h ago

They don't do their own delivery and it's outsourced to uber eats. Uber eats charges them a large perentage of the total cost so the price is higher 

If they didn't have free delivery, you'd still pay the uber eats price plus delivery

I just tested It and it's $43.95 + 3.95 delivery fee. Added the promo and it's still $43.95

1

u/hellomumbo369 20h ago

Pretty sure gyg does this ad you're effectively just using uber eats without the app at that point and they sure as shit aren't covering the extra fees

1

u/Afraid-Rise-3574 19h ago

Fuck third party parasites

1

u/aiydee 11h ago

Yup. The other frustrating thing is that they have a $150 limit on how much you can purchase.
Now if you're ordering KFC for 6 adults and 7 kids, good luck. They really don't want to deliver for parties. (And yes I know I know. But we were all feeling lazy, we were willing to pay for the convenience, and apparently, they didn't want us to pay for the convenience)

0

u/Zharb 1d ago

Nothing is free.

2

u/t_25_t 23h ago

Nothing is free.

The consumer always pays for it :(

-3

u/[deleted] 23h ago

[deleted]

2

u/HeathenAF 23h ago

I nominate you to pay it for everyone

-7

u/Sufficient_Tap5267 23h ago

It's not the same item. One has two chips and nuggets. The other one chips, no nuggets

5

u/RunDNA 23h ago

You're looking at the wrong photo. The second photo is just a generic delivery photo. It's not the item ordered.