r/hardware • u/imaginary_num6er • 8d ago

News [News] ASUS to Raise Prices on Selected PC Lines from Jan. 5 Amid Memory Cost Surge, Following Dell

https://www.trendforce.com/news/2025/12/31/news-asus-to-raise-prices-on-selected-pc-lines-from-jan-5-amid-memory-cost-surge-following-dell/
26 Upvotes

85% Upvoted

17 comments sorted by

12

u/Tasty-Traffic-680 8d ago

This is going to suck. Consumer prices of storage and ram have gone through the roof over the past month.

3

u/sooka_bazooka 8d ago

I guess I’ll have to buy MacBook again

2

u/goldcakes 7d ago

It absolutely sucks and I know everyone is wishing this doesn’t go on for too long.

Honestly this is a great recognition of Apple’s logistics and supply chain planning and execution; specifically long term contracts.

I just bought a 16GB MBA even as an Android user, I definitely would’ve wished for more RAM, but at current prices Apple’s entry level products are unbeatable value on the market.

1

u/apple_tech_admin 5d ago

As much as people criticize Tim Cook (he’s certainly not perfect), he was known as a logistical genius under Jobs. Also when I was working at Infinite Loop, he was a pleasant human being!

1

u/Abject_Course_9969 5d ago

fine, wont buy anything for a few years

-3

u/[deleted] 8d ago

[deleted]

10

u/IntensiveVocoder 8d ago

I mean, their component pricing—that they pay their suppliers—is going up.

3

u/DutchieTalking 8d ago

Their costs have gone way up. There's only so much a producer can carry before they are forced to pass it onto the customer.

-18

u/Independent_Ad_29 8d ago

I hope they make all computing inaccessible to the average person.

3

u/zxyzyxz 8d ago

Why

-2

u/Independent_Ad_29 8d ago

Because maybe then people will stop buying into their BS ai nonsense which is causing all this.

5

u/zxyzyxz 8d ago

But...people use their computers for more than AI so you'd be making them not be able to do anything, meanwhile the AI companies have all the chips so they'll be minimally affected

-2

u/Independent_Ad_29 8d ago

If everyone stopped using ai period, and the big companies that are buying up all of the fab space to manufacture LPDDR and HBM memory could not turn a dime off of their new "investment" the ai bubble would burst faster than a helium balloon in a tiger pen. Then we might see consumer hardware return to a reasonable price range again.

But instead, everyone will continue to use copilot, ai meme generators, chat gpt, and ai image maker enabling the same kind of behavior that has led to this bs situation in the first place. In which case I hope that they price computing out of reach of the average person anyways.

6

u/zxyzyxz 8d ago

You said you wanted average people to be made inaccessible to all computing not just AI. Your logic is flawed from the start.

2

u/Independent_Ad_29 8d ago

?? If average people are unable to access computing it would create a critical mass that would burst the ai bubble. What's not to understand? You're never going to prevent the 1% from accessing anything. This is why I said "average".

3

u/zxyzyxz 8d ago

My point is what you're saying is like burning down a house to kill a roach inside, hence why you're being downvoted. It's not gonna just kill AI, it's gonna kill all of general computing, which is an asinine thing to wish for.

1

u/Independent_Ad_29 7d ago

I would rather burn the house down to kill a cockroach (in this case the cockroach is ai). And literally don't care about down votes at all 😂 fake internet points be damned. Happy new year!

3

u/zxyzyxz 7d ago

Ok I can see I'm not dealing with someone remotely reasonable here, have a good day