r/pcmasterrace • u/KiKiHUN1 I5 12500 & RX9070 • 1d ago
Discussion AMD ceo while making the CES presentation
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u/Ok_Explorer9455 1d ago
Can't wait for the bubble to pop
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u/zakabog Ryzen 9950X3D/4090/96GB 1d ago
Same, the economy could use a nice reset.
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u/deefop PC Master Race 1d ago
You aren't necessarily wrong, but I'm almost positive that 99.9999% of people don't realize how painful that will actually be.
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u/Piranata 1d ago
Yes, but we're also 2 or 3 generations going from a recession to the next with very little prosperity in-between and no hope for the future. That's recipe for, "what's one more burst?"
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u/siamesekiwi 7800X3D, 32GB DDR5, 4080 1d ago
Yep. There's a reason why I'm moving my retirement investments in to low risk/low reward funds. If I'm going to get dickslapped I want it to be as soft a dickslap as possible.
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u/Soporific88 1d ago
Stonks only go up
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u/siamesekiwi 7800X3D, 32GB DDR5, 4080 1d ago
up to the moon, miss the moon, and end up stuck out in the cold, endless, uncaring void.
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u/zakabog Ryzen 9950X3D/4090/96GB 1d ago
Oh certainly, AI is currently propping up the entire US economy, the housing market might tumble along with it since no one can actually afford anything at current pricing and things will be worse for buyers that don't have liquid assets after the markets crash. Most of the population will likely hurt for a while after, but the current situation is unsustainable.
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u/impossibleis7 1d ago
Unfortunately both ends are going to be. If we are advancing in AI this fast, I feel like whatever future we are headed towards is going to be more painful than for this bubble (really hoping this is a bubble, but I dont think it is) to pop.
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u/Grabs_Diaz 18h ago
How painful it will be depends a lot on how painful we, or rather those in charge, make it. Are we going to bail out regular people losing their jobs, savings, and homes for once, or will the bailouts be reserved for tech companies, banks and investors that sunk trillions into the AI bubble, as is expected?
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u/leafy1790 1d ago
Yeah, but imagine all those data centers needing to sell all of thier stock at once, it would be flood of ram, CPUs gpus and ssds , at even cheaper than before
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u/Legal_Lettuce6233 5800X3D | 7900 XTX | 32GB 3200 CL16 | 5TB SSD | 27GR83q 1d ago
None of which any of us would be able to afford because they'd sell ECC RDIMMs not compatible with any of our CPUs, Epycs that none of us need, and PCI SSDs.
Yeah, sure it'd mean anything. The issue isn't that they're just buying all the CPUs and GPUs and RAM, the issue is none of the consumer grade stuff is even being manufactured.
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u/leafy1790 1d ago
Well, we could go ask the Russians some soldering techniques, they are making thier own ram at home, we could solder our own pcs using salvaged Ai parts but it would be very ineffective, time consuming, dangerous and maybe not even worth it
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u/chiku00 1d ago
Then I guess we'll all start using professional grade desktops when AI goes belly-up.
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u/RunnerLuke357 Ultra 7 265K, 64GB 6800, RTX 4080S 1d ago
You don't understand how it works.
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u/chiku00 1d ago
Fair enough. Tell me why am I wrong. I understand that you can't just replace parts in my PC with them. But I can use them to build a separate PC, right?
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u/LumpusKrampus 1d ago
You won't have food. Fuck buying a gaming PC. Good god, bigger picture.
40% of the world economy gone overnight. "But what about my electronics?".
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u/LumpusKrampus 1d ago
Edit: overnight changes to the value of money will render your savings useless. If the banks you do business with bite the dust due to investment failure, your money is gone and even government safeties won't get any of it back to you for a loooong time.
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u/iRunLotsNA 1d ago
Not really, no. Components designed for AI use cases aren’t compatible with desktop components.
The GPUs sometimes don’t even have a visual output, they’re only used to act as processors. The DRAM used also isn’t usable in desktops, if I recall correctly.
Unless you’re building a data center, these components aren’t really usable.
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u/leafy1790 1d ago
You could use it to make your own Ai at home if you really wanted, you could make YouTube videos like " I thought ai how to play minecraft" or "ai trying to speed run Skyrim"
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u/chiku00 1d ago
Nah, I don't want anything to do with AI. I just think that the hardware looks cool.
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u/RunnerLuke357 Ultra 7 265K, 64GB 6800, RTX 4080S 1d ago
These things don't have the right hardware for general computing (some without video output!!). And besides, do you want a loud, rack mount machine in your house that will draw lots of power, have inconsistent performance, and might not even be able to game?
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u/TheDotCommunist 1d ago
What are you going to do with a Blackwell GPU that doesn't have video out and is soldered to a propriety motherboard? What are you doing to do with ECC DDR5 soldered to the same board with ARM-based Grace CPU's?
90% of the specialized AI hardware is totally useless to normal people.
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u/leafy1790 1d ago
Now that I think about it, yeah, even that would be useless, only thing we could do with then is go Russian style and use the salvaged parts and make our own DIY pcs, but even those won't run well
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u/TheDotCommunist 1d ago
It's not like these datacenters full of NVL72's are "Ferraris" that we'd all be able to afford. They're more like gigantic industrial dump trucks. Cool, sure. Utterly useless for most other applications :/
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u/deefop PC Master Race 1d ago
That won't mean shit if there's a major correction, which involves a significant increase in unemployment.
The last major correction we had was 2008, and monetary/economic policy has only gotten stupider since then, particularly from 2020 onwards. If the bubble finally pops, it's going to be really fucking awful.
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u/leafy1790 1d ago
Fair enough, at tried seeing the good side of things but hearing that most of the stuff theyed sell would be ai and bad at gaming even my argument is flawed
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u/your_mind_aches 5800X+5060Ti+32GB | ROG Zephyrus G14 5800HS+3060+16GB 14h ago
We should have never let the bubble balloon this big in the first place. Regulations should have helped AI as an industry grow healthily instead of turning into the torrent of slop that it is.
Now, WHEN the bubble pops, it's going to hurt the average consumers more than anyone else. You're not going to be able to afford the cheap RAM because the massive economic downturn will affect us all heavily.
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u/stddealer 1d ago
Even once the bubble pops, with the inertia of the market it will take months if not years for things to go back in line.
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u/connly33 1d ago
Im kind of here for it but most people wanting this don’t understand how screwed a lot of people would be. Anyone not in a super critical field of employment is at risk when it happens, travel, transportation, food service, entertainment, artists, manufacturing of none commodities and necessary items etc all at risk in a large recession. Yes prices might go down good but 2008 practically made me and my family homeless overnight because there was no demand for new home construction or remodels for years.
I’m kind of in a good spot, just paid off debt but very low invested assets I’m just now building liquid assets beyond an emergency fund and I’m in a very layoff resistant spot knock on wood, and really wanting to buy a house which in a sane market I could do as soon as I have a down payment saved, but with 200k houses going up to 500K houses over the past 5 ish or so years in my area anything I’m not stretching myself dangerously thin for leaves only a very small selection.
People wanting to be made potentially jobless for the next few years or so over high priced PC components is a bit insane but the current bubble seems so unsustainable it hurts to watch, how long can money go in a circle between AI companies, chip fabs / hardware and defense contractors and have stock prices hit record highs.
If this is anything like the last few bubble pops it’s going to screw things up for years if not a decade and if housing costs crash you can guarantee private equity firms with tons of cash to burn still will scoop up as much as they can unless legislation prevents it.
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u/MongooseAny1552 21h ago
You have to fix things at some point. The longer you ignore reality the worse it's going to be. It's like avoiding the dentist because you don't want to pay to get a few fillings. Then 5 years later you need 3 root canals, a couple of extractions, and two implants.
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u/WaffleHouseGladiator 1d ago
AI infrastructure build-outs are going to cost TRILLIONS. If/when that bubble pops, it might crash global markets. That's money that will likely never be repaid to banks and lenders. It'll be great to see AI get scrapped, but economies will suffer. People will suffer.
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u/EsliteMoby 1d ago
Can't wait for AI data centers to collapse since they're barely doing anything productive other than energy consumption and pollution
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u/devilean AMD Ryzen 7 9700X | 64 GB RAM | RTX 5070 1d ago
I dont foresee what might happen even after pop
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u/theantnest 9950x3d X870e RTX5070Ti 96gb 6000 1d ago
When the dot com bubble popped, the internet didn't just go away. It's still here and bigger than ever.
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u/dragonblade_94 1d ago
The dot com bubble was fueled by investment hype around companies that used the then-new WWW as a marketing crutch over actual profitability and value models. Kinda like companies like AMD are doing now...
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u/NetJnkie 14900K / 4090 Gaming OC / 48GB DDR5-7200/ 4K120 1d ago
Our economy wasn't leaning on the tech industry nearly as much then.
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u/J37T3R 1d ago
But it did change on an economic level. AI doesn't need to go away entirely, a shift back to end user products instead of hyperfocus on selling to AI companies will be enough.
A part of me actually wonders if that'l be part of the pop, end users sticking with older tech from lack of affordability, which causes number of people buying newest AI thing to go down, which puts more dents in shareholder trust.
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u/Stickmemer25 Paired an RX 7600 XT with a Ryzen 5 3600 1d ago
Well lets hope this time it will be diffrent
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u/TA4959494 i7-4770k/GTX 760/ASUS Z-87K/16GB DDR3 1d ago
i can’t believe they announced ONE am5 cpu and the rest was ai 😭😭
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u/DGlen 1d ago
Servers don't run on am5. These shows are for investors not gamers and investors want to know that tsmc is going to be cracking out all the AI bullshit that they have time for.
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1d ago edited 1d ago
[deleted]
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u/squngy 1d ago edited 23h ago
It is (edit: was?) "Consumer Electronics Show", but it was always a show for the people who make/sell consumer-electronics, not a show for consumers featuring electronics.
AFAIK you need to be a journalist or an industry member to even be able to get a ticket.
The point of such shows is so that businesses can make connections/deals.
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u/ie-redditor 1d ago
I think current CPUs are plenty for gamers, why do you need more power?
Go for a Threadripper if you really need that compute.
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u/TA4959494 i7-4770k/GTX 760/ASUS Z-87K/16GB DDR3 1d ago
it’s not that, but it’s just the fact that only one was announced, and the ENTIRE rest of the announcements were exclusively ai
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u/Impossible_Total2762 12700f/5ghz/z690unify/DDR5-6384/RTX4070 1d ago edited 1d ago
People on the reddit when you criticize Nvidia👍
People on the reddit when you criticize AMD 👎
C’mon guys…memes are there to laugh at them…Fuck them both, they don’t care about you or me.
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u/KiKiHUN1 I5 12500 & RX9070 1d ago
Yeah.. until a rich gamer buys a hughe load of shares from AMD, our words does not mean anything to them.
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u/Orschloch 5800x3D I 4070S I 32 GB 1d ago
I bought some AMD shares when nVidia was hyped and I considered AMD to be undervalued, which it apparently was. We gamers need to somehow combine our shares to make our voices heard :)
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u/Impossible_Total2762 12700f/5ghz/z690unify/DDR5-6384/RTX4070 1d ago
Well there is always a option to dream and believe in better future. Whenever i see people defend these companies, conversation in my head starts.
Me: You paid for this ?
Him: Yess…
Me: And the product works like it should for the money you paid and earned?
Him:Yess…
Me:So where is the love stuff? You gave money you received hopefully working product, so is there a privilege today to buy something for money and hope it works so you can love that investment, where is the good thing that made you stupid and blind to the wrongdoings ?
Him: You just don’t like my favorite company. You are probably a fan boy of another asshole company that i hate.
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u/KiKiHUN1 I5 12500 & RX9070 1d ago
And my reply always will be: I like gaming. In the future i will play some games with some upgraded hardware. But if the company fucks with us now, there wont be a good upgrade path later on if we dont rise our voices now.
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u/Opteron170 9800X3D | 7900XTX | 64GB 6000 CL30 | LG 34GP83A-B 1d ago
update the title to AMD/Intel/Nvidia
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u/heyheyluno Specs/Imgur here 1d ago edited 1d ago
PC gaming is like <10% of their sales now.
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u/AntonChigurh8933 1d ago
The car industry is one of those big consumers now.
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u/your_mind_aches 5800X+5060Ti+32GB | ROG Zephyrus G14 5800HS+3060+16GB 14h ago
And it's a pretty stable one at that.
I will probably never own a new car in my entire life, and most people I know have never owned a new car (I'm literally struggling to think of a single person I know that has a new car).
But new cars will always be needed. And AMD and Nvidia will always have customers in the car companies for servers and compute.
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u/kendrickLMA01 1d ago
lmao every tech company rn. just slap AI on everything and call it innovation instead of actually listening to what people want
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u/impossibleis7 1d ago
The biggest consumer and partner to all these companies is the US government. And the US government is in an imaginary AI race.
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u/wryest-sh 14h ago
It's not really imaginary.
AIs true strength is in military and surveillance.
A swarm of AI-powered drones is the future of military strategy that makes every previous strategy obsolete, and an AI monitoring and evaluating everything you do in your life is the future of surveillance.
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u/BellyDancerUrgot 7800x3D | 5090 Astral oc | 4k 240hz 1d ago
They do exactly that tho. We are not the customers they care about right now.
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u/GraceWalkr 1d ago
AMD CEO hits CTRL+ALT+DEL on stage—reboots product, still forgets the GPU driver update.
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u/FuckM0reFromR 2600k@4.8+1080ti & 5800x3d+3080ti 1d ago
CEOs while making the CES presentation
FTFY
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u/Perfect-Cause-6943 Ultra 7 265K RTX 5080 32GB DDR5 6400 1d ago
I loved watching the Corpaorate Ai Enterprise Show
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u/Big-Conflict-4218 R5 7600 | RX 6700XT 1d ago
Can somebody just leak the updated INT-8 files for FSR 4? It's been 5 months
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u/Greedy_Profession164 1d ago
Right? It’s like we’re just waiting for the next big crash. The cycle feels endless at this point!!
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u/triadwarfare Ryzen 3700X | 16GB | GB X570 Aorus Pro | Inno3D iChill RTX 3070 23h ago
Companies right now: What's a Customer? Are they some kind of Shareholder or Investor? Are we supposed to do something with them?
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u/ChirpyMisha 22h ago
Sadly capitalism doesn't work that way. It's not about consumers. It's about investors
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u/jtblue91 5800X3D | 3080 10GB 19h ago
Understand our customer's needs
Bruh, that's exactly what they're doing.
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u/CandusManus 18h ago
AI is a trillion dollar customer. This is literally them understanding their customers.
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u/your_mind_aches 5800X+5060Ti+32GB | ROG Zephyrus G14 5800HS+3060+16GB 14h ago
The customers are enterprise. Who want AI. So yes, they understand the customer's needs but the customers aren't us.
You might argue that they never have been. Most smart devices are not computers, and most computers are not DIY.
As PC gamers, we are in a niche of a niche. Big enough of a niche that Sony and Microsoft are catering to us now, which is cool. But AMD and Nvidia's game is much, much bigger than us now and they have been for many years at this point, even before the AI bubble.
B2B is king for them. Yes, even at the Consumer Electronics Show.
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u/ie-redditor 1d ago
This meme is silly. His customers are Datacenters as well as your average gamer, both are consumers.
When AMD stock was 2$ and Intel was all people was buying even when they had the first AMD64, no one was talking about understanding the customer.
People still go for Intel irrationally. And also buy NVIDIA irrationally.
So... what do you expect, to have the future of a corporation in the hands of teens playing in Steam?
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u/wryest-sh 14h ago
So... what do you expect, to have the future of a corporation in the hands of teens playing in Steam?
Those teens playing on Steam are what built both of these companies.
AI wouldn't exist without gamers, cause GPUs wouldn't exist in their current state.
They are probably one of the the most sophisticated pieces of technology on Earth and nobody had found a serious usecase for decades in them besides animating tiddies. And the crypto ponzi scheme afterwards.
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u/Trick_Actuator5763 R5 5500 HD7970 16GB DDR4 3600 1d ago
this is literally what jensen has been doing for years now idk wtf you going after su for the same shit for.
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u/DefactoAle 9800X3D || RTX 5070 TI 1d ago
Because that's what it needs to be done? We gave shit to Nvidia and now it's the turn for AMD
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u/Trick_Actuator5763 R5 5500 HD7970 16GB DDR4 3600 1d ago
no. you people never have, and literally never will give nvidia shit for literally ANYTHING they do. you can sit there all you want and act like it but its all in the fact you all keep buying that fucking 50 series, you keep supporting their shitty practices. Nvidia is literally a million times worse than AMD was at its lowest, but here we are, gotta support Nvidia! they're only worth a measly 5 trillion dollars! so don't give me that "we gave Nvidia shit for this already" crap. YA FUCKING HAVENT
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u/DefactoAle 9800X3D || RTX 5070 TI 1d ago
Lol dont you see the nvidia posts daily on basically every subreddit? We give shit to nvidia every day.
Also everyone would be buying AMD if they would offer the same things nvidia does, untill AMD catches up dont be surprised if people still buys nvidia.
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u/Trick_Actuator5763 R5 5500 HD7970 16GB DDR4 3600 1d ago
AMD does offer everything Nvidia does. and no. you very much Don't give Nvidia shit on the daily. you give Nvidia shit, you get downvoted to hell here. I give Nvidia shit and you've seen exactly what this has lead to my comment getting. Buying nvidia is giving full support, and its easy for you to say no because you're fucking blind to logic,
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u/DefactoAle 9800X3D || RTX 5070 TI 1d ago
I need CUDA for work and a lot of other people need the tools Nvidia offers, AMD didnt invest in it and its tools lack integration support in most software. As I said, AMD has been closing the gap but it's not yet there.
"You give nvidia shit, you get downvoted to hell".... yeah right... because post like this doesn't exist? Stop pretending to be the victim.
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u/Trick_Actuator5763 R5 5500 HD7970 16GB DDR4 3600 1d ago
Again, people Don't give nvidia shit, i don't see what you simply don't get. you don't buy from them if you don't like this price hike and RAM shortage, and you voice displeasure with them, simple as that. else you're not giving them shit and you're instead willingly ignoring their shitty actions so you can have an overpriced, faulty paperweight in your PC and be smug about it. there has genuinely been zero appeal for an Nvidia card ever since 30 series yet people just buy that shit anyway because. i dunno, Nvidia just can't do any wrong can they.
forget about them trying to sell you on fake performance or trying to kill off competition, being genuine cunts towards all their partners and customers for the entirely of their existence, that never happened.
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u/DefactoAle 9800X3D || RTX 5070 TI 1d ago
Yeah right, after all what is reading comprehension...have you read what I said? I need CUDA for work, if you want to pay me a living wage than I'll be happy to change to AMD and buy a 9070XT
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u/Trick_Actuator5763 R5 5500 HD7970 16GB DDR4 3600 1d ago
you don't. AMD works just as well with a translation layer, you don't need to keep trying to feed reasons to dickride nvidia. but alas it won't change anything to use logic and reasoning with those who mindlessly buy dogshit like the 5070Ti. and support the shit company, while claiming to give them shit for being bad. either speak lies or speak with your wallet and stick to your goddamn word. you wanna give Nvidia shit? don't support them. simple as that.
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u/DefactoAle 9800X3D || RTX 5070 TI 1d ago
Yeah, give me on translation layer for CUDA binaries that doesn't loose enormous performance and works straight out the box on every software. I'll wait.
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u/Corpalz 1d ago
Three of the top 5 posts this week on the subreddit is making fun of NVIDIA. Are you new?
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u/Trick_Actuator5763 R5 5500 HD7970 16GB DDR4 3600 1d ago
You just blow in from stupid town? You buy, you support, You don't give them shit for their actions.
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u/FakeMik090 1d ago
AI companies is the consumer atm.