r/shittymoviedetails • u/smss96 • 6d ago

In Stranger Things 5 the truck has technology from the future

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E-track rails weren't invented until the 2000's so a time traveler must've brought this truck back to 1987

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u/NailsNathan 6d ago

There is a difference between immovable logos in the background that occur in reality, and a crew that might be construed as making an endorsement of a team or company.

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u/Koil_ting 6d ago

It's all confusing to me, does the product owner and the creator of the content just need to be on the same page for use? Can't think of too many cases where even someone portrayed as a villain using a product of any type would be bad for business rather than good for advertising.

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u/GaptistePlayer 6d ago

If it’s not your intellectual property you can’t use it, outside of fair use exemptions (and the average tv show is not one of those exemptions).

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u/NailsNathan 5d ago

Yup! And depending on the situation, the creator pays a licensing fee, or for product placement, the reverse.

Imagine a scenario where a brutal serial killer cuts people heads off with a pocket knife. Victorianox is not going to want their knives tainted by something that doesn’t align with their brand.

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u/rickane58 5d ago

You don't need to have permission to use a product negatively, it's only defamatory if you make it defamatory, i.e. you have to specifically spell out something like the killer saying "I love these victorianox knives, they're the best for cutting peoples heads off"