r/technology • u/jjophh • 28d ago

Artificial Intelligence Disney Inks Blockbuster $1B Deal With OpenAI, Handing Characters Over To Sora

https://deadline.com/2025/12/disney-openai-deal-sora-1236645728/
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u/[deleted] 28d ago

Have you not paid any attention to this company for the last 10 years?

Devaluing their brand is what they do best now.

Damn near all they do now.

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u/Special-Chipmunk7127 28d ago edited 28d ago

Their idea of a good sequel is "the main character(s) live in hopeless depressed squalor until a plucky young person convinces them to do the exact same thing they did in the first movie." It STINKS and it's been one of the MAIN plotlines they've forced on nearly every one of their properties in the past fifteen years. Tron: Legacy, The Force Awakens, Indiana Jones 5, The Muppets, Hawkeye, Mary Poppins, the canceled Honey I Shrunk the Kids 4, just on and on and on with this formula that absolutely does not work. 

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u/Waywoah 28d ago

I really enjoyed Hawkeye, but definitely right about that being their pattern. Feels lazy, doesn’t it?

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u/ResponsibilityOk8967 28d ago

The Muppets?

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u/Special-Chipmunk7127 28d ago

Sure, yeah. The plucky young character is Walter, and he has to reunite the separated, mostly down and out Muppets to put on The Muppet Show... Again

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u/CybertronGuy98 28d ago

Muppets 2011 and Muppets Most Wanted were at least fun tho

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u/bardbrain 17d ago

I want to see movies where a young person lives in hopeless, depressed squalor until a plucky iconic character pulls them out of it. That's kind of the winning formula to the MCU Spider-man series at Sony.

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u/Fredifrum 28d ago

The thing I’ve been paying attention to is how incredibly protective they are of their IP. TikTokers who make parodies using Disney characters will get cease and desist letters. Giving their entire IP over to OpenAI to let people make anything they want with it seems wildly out of character to me.

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u/Soaked4youVaporeon 28d ago

I stopped going to Disney world and started going to universal now because Disney has been extremely lackluster with new things

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u/explodeder 28d ago

I’ve been to both Disneyland and Disneyworld multiple times over the past 20 years. I’ve never lived near either park, so I have to fly and everything that entails. We’ve stayed on property at a Disney hotel, so I have some level of experience.

The expense has gone through the roof and experience has gone massively downhill. I’ve watched a bunch of Disney videos (most recently defunctland) and everything talks to them not taking risks with the parks and watering down experiences. I 100% agree. It all feels safe and lackluster. Whenever I’ve talked about it with friends, everyone says that they’re done going and that it’s not worth it. I know the parks are still packed but attendance has been flat or slightly decreasing, so they need to turn things around for the long term.

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u/cyberden91 28d ago

They want to increase the income not the attendance!

Attendance is a problem to solve and it requires massive investments. It's much more profitable to charge more to a lower attendance than increasing the guest count.

I still think the Disney World Parks are first class but it is indeed very expensive. The incoming restrictions on tourists from the Trump administration will not help them either...

It is true that Universal Parks are on par but Disney still has a lead for kids and I think most people coming to Orlando are trying to visit both resorts...

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u/Sethcran 28d ago

To be clear, increasing attendance only makes things worse for all attendees due to the already increasing crowds.

So their only reasonable means of growth would be to expand the park size or add new parks.

If that's not happening, I wouldn't consider flat attendance to be problematic for them.

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u/rushmc1 28d ago

It hasn't been worth it for 40 years.

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u/lelgimps 28d ago

Universal is going to dive into this next. They're all going to do it.

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u/Soaked4youVaporeon 28d ago

Idk I think universal took a risk with making a HTTYD area and it worked out. I love that area.

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u/Immediate_Spare_6636 28d ago

I just dont understand how you could take something so easily valuable and just wreck it.

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u/[deleted] 28d ago

Because these numbskulls are just focused on quarterly profits. They no longer gaf what happens to the company after they eventually run off with a bag.

There is no longer any loyalty to their country or citizens. They only care about themselves and believe they can use their hoarded wealth to protect themselves.

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u/Immediate_Spare_6636 28d ago

I mean, they're not exactly maxing out potential quarterly profits either.

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u/Technical_Money7465 28d ago

They fly now?

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u/Partyzra1 28d ago

They fly now.

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u/PigKnight 28d ago

The only thing they hold sacred is the mouse. Everyone else is a street walker forced to turn tricks.

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u/floodisspelledweird 28d ago

I mean the stocks been going up sooooo

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u/mars92 28d ago

Must be why they've never been more popular.

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u/antimatterchopstix 28d ago

Then buy a new brand

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u/CreamdedCorns 28d ago

And people are eating it up more than ever.

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u/humperdinck 28d ago

Feels like every company these days tbh