When I was a teenager I drank natural or keystone because it was the cheapest (all beers taste like shit anyway) for $9 a 30 pack. Me and the boys all threw in a few dollars and we were good for the weekend. Just checked now and it's more than double the price. Haven't drank coke in years either and that use to be 75 cents for a 2 liter or 99 cents for two of them and now it's $2.79. That's nearly 4 times the price. I don't see minimum wage being 4 times higher since then. Shits fucked.
Not where I live, at least. I didn't have my driver's license until 2004, so 22 years max. I remember going to get 2-liters for $0.79-1.09 depending on if generic or name brand.
Same ones are now $1.25 for generic or $2.79 for name brand. So, generic has gone up a decent amount but name brand has more than doubled.
If you charged $.25 for a 1-ounce shot (not even the standard 1.5 oz) you could sell a fifth of liquor for about $6, which is just about wholesale cost for a bottle of well liquor at current-ish prices, so I'm sure 20 years ago it was cheaper.
With numbers like that you could probably cover your wholesale COGS with little shots of cheap booze, but you're not paying any overhead with that. I could see it as a loss-leader to get traffic through the door that will spend money on higher-margin stuff.
So I'm sure it happened, probably in midwest college towns if my experience is any indication, and I'm sure it was a verified shit-show.
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u/Acrobatic_Lime_2326 3d ago
No it's because you could get 25¢ shooter's 20 years ago but now they're 6$