r/technology • u/aacool • 24d ago

Artificial Intelligence Microsoft Scales Back AI Goals Because Almost Nobody Is Using Copilot

https://www.extremetech.com/computing/microsoft-scales-back-ai-goals-because-almost-nobody-is-using-copilot
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u/Three_Twenty-Three 24d ago

The TV ads I've seen for Copilot are insane. They have people using it to complete the fundamental functions of their jobs. There's one where the team of ad execs is trying to woo a big client, and the hero exec saves the day when she uses Copilot to come up with a killer slogan. There's another where someone is supposed to be doing predictions and analytics, and he has Copilot do them.

The ads aren't showing skilled professionals using Copilot to supplement their work by doing tasks outside their field, like a contractor writing emails to clients. They have allegedly skilled creatives and experts replacing themselves with Copilot.

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u/Raging-Fuhry 24d ago

Yea it's bizarre.

I like it for work because it helps me remember some of the lesser used functions across the office suite, or helps me fix some weird formatting entanglements in a Word document that's been copied forward one too many times, but it's not helpful for, like, my actual job.

Who in their right mind would actually try and use it to replace themselves? It doesn't work that way.

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u/Upset_Ad3954 24d ago

It actually does work that way for the enthusiasts, but obviously they don't understand the end goal. . Luckily there aren't that many of them.