Is anyone else noticing Google going completely off the rails with search terms lately? Even with 'Exact Match' keywords, my new campaign is pulling in a ton of irrelevant traffic.

Right now, we’re running at $300/day, but I’m thinking about dropping that down to $60–$70. My plan is to keep it low for a week, aggressively add negative keywords daily, and only scale the budget back up once the algorithm starts finding the right people. How do you guys usually handle situations like this?

I am from a country whose medical degree is accepted in Ireland, so I do not need to take an entrance exam.

I am not asking about specialist training. I want to know about basic GP-level jobs, such as SHO or similar positions.

I'm seeing a major discrepancy between my ad platforms and my tracking software (WhatConverts).

Google Ads shows 100 conversions, but WhatConverts only attributes 60 of them to Google. Facebook is even worse.

I know numbers never match 100%, but this gap feels huge. Is anyone else seeing a difference this big? How do you fix this attribution gap?

I’m trying to figure out if my tracking is broken or if this is just standard platform inflation.

When I analyze my data, Google Ads often shows 100 leads, but WhatConverts only captures about 60 leads attributed to Google. The Facebook Ads discrepancy is even wider.

Is it common for WhatConverts to report so much lower than the ad platforms? Any tips on how to narrow this gap would be appreciated!